Stop Hiding Your Expertise
You've spent decades building expertise. You've attended conferences, completed programs, and accumulated credentials. But when people Google your name, they don't see industry authority—they see a corporate biography.
House of Icons changes that forever.
We don't teach you about personal branding. We don't coach you through authority building. We don't give you another framework to implement yourself.
We engineer your authority for you.
Your Humility Is
Costing You Millions
While you're being modest about your achievements, inferior competitors are claiming the authority position you've earned. While you're waiting for someone to recognize your expertise, mediocre practitioners are building the platform you deserve.
The business world has convinced you that humility is a virtue. It's not. It's a competitive disadvantage disguised as nobility.
464.7M
Insider Intelligence, 2023
With over 464.7 million podcast listeners worldwide by 2023, podcasting has become one of the fastest-growing platforms for thought leaders to establish themselves as experts.
$2.3M
average annual opportunity cost of invisible authority
73%
of industry recognition goes to confident self-promoters, not actual experts
91%
of executives struggle to transition from operator to authority
From Anonymous Expert
to Industry Authority
The I.C.O.N. Methodology
Small Call to Action Headline
We've engineered a systematic approach to authority transformation based on analyzing how actual industry authorities built their positioning over decades, not years.
IMAGINE: Clarity-based vision development for strategic authority positioning
CREATE: Systematic asset development and platform infrastructure
OPTIMIZE: Performance enhancement and conversion optimization
NOURISH: Sustainable authority maintenance and legacy building
This isn't about becoming arrogant.
This is about strategic self-advocacy based on documented results.
In 6 Months, You'll Have More Authority Assets Than Most Executives
Build in Their Entire Careers
THE ICON TRANSFORMATION:
✓ Published bestselling book establishing your expertise
✓ Premium online course generating passive revenue
✓ Professional authority website commanding respect
✓ Celebrity-level brand photography and assets
✓ Systematic speaking engagement bookings
✓ Media relationships and interview opportunities
✓ Complete automation managing your authority platform
OUTCOME GUARANTEE:
If you don't have measurable authority increase within 6 months - more speaking inquiries, media mentions, or industry recognition - we'll refund your investment plus pay you $5,000 for your time."
We Don't Teach Authority.
We Build It.
Stop learning about personal branding. Stop attending workshops about thought leadership. Stop collecting frameworks you'll never implement.
Start owning your expertise without apology.
done-for-you
Complete authority transformation while you focus on business operations. We handle strategy, implementation, and optimization.
military precision
Systematic methodology with clear timelines, measurable outcomes, and strategic deployment of authority-building assets.
premium results
Industry icon status that drives speaking fees, board positions, media opportunities, and premium business development.
Your Expertise Deserves
Industry Recognition
The authority position in your industry is available right now. But it won't wait for you to get comfortable with self-promotion.
Claim what you've earned.
INDUSTRY ICON PROGRAM
Complete Done-For-You Authority Transformation
Program Overview: The only program that transforms successful entrepreneurs into recognized industry authorities through complete implementation rather than coaching or consulting. Every authority asset created for you with military precision and strategic deployment.
Investment: $150,000
Timeline: 12-month systematic transformation
Delivery: Done-for-you with dedicated project management
Complete Authority Asset Creation
BESTSELLING BOOK DEVELOPMENT Your industry expertise transformed into a published authority piece that positions you as the definitive voice in your field.
What's Included:
Professional cover creation and design
Complete ghostwriting services
Professional editing and manuscript refinement
Interior layout and formatting
Multi-platform distribution strategy
Comprehensive marketing campaign
Backend setup and sales funnel optimization
Dedicated landing page for book promotion
Email campaign sequence for launch
Complete social media marketing kit
90 days of book promotion social media posts
Targeted advertising campaign management
Pre-sales strategy and execution
MONETIZED PODCAST PLATFORM Your own industry-focused podcast that establishes ongoing thought leadership and generates revenue through strategic advertising partnerships.
What's Included:
Custom show artwork and branding
Platform distribution setup across all major podcast networks
Professional guest acquisition and booking
Custom intro and outro production
Professional 30-second commercial creation
Production of 10 high-quality episodes
Advertiser acquisition and revenue optimization
Episodic marketing assets for promotion
COMPLETE BRAND DEVELOPMENT Professional brand transformation that reflects your industry authority status across all touchpoints.
What's Included:
Comprehensive brand board creation
Professional logo design and brand identity
Creatively directed professional photoshoot
Celebrity stylist for photoshoot
Complete brand guideline development
Marketing material design and implementation
Authority Platform Engineering
SPEAKING ENGAGEMENT DEVELOPMENT Transform your expertise into premium speaking opportunities with professional presentation development and booking support.
What's Included:
Creation of signature speaking presentation
Professional media kit development
First speaking engagement booking with back-of-room sales support
Two additional speaking engagement bookings
Presentation coaching and delivery optimization
Sales funnel integration for speaking opportunities
VIRTUAL EXPOSURE OPTIMIZATION Complete online presence transformation that positions you as the industry authority across all digital platforms.
What's Included:
Fully customized authority-focused website
Strategic PR campaign and media outreach
50 customized and professionally edited video reels
Social media strategy and content optimization
Search engine optimization for industry authority positioning
BRANDED COURSE DEVELOPMENT Transform your expertise into a revenue-generating educational platform that reinforces your authority positioning.
What's Included:
Complete curriculum design and development
Platform setup and technical implementation
Backend support and student management systems
Marketing integration and sales funnel optimization
Launch strategy and promotion campaign
Ongoing Authority Maintenance
AUTHORITY CONCIERGE - YEAR-LONG SUPPORT Comprehensive support and strategic guidance throughout your authority transformation and beyond.
What's Included:
Bi-weekly strategic consultation meetings
Year-long Authority Concierge service
Ongoing authority strategy refinement
Performance optimization and results analysis
Strategic guidance for authority monetization
Long-term authority positioning and legacy planning
Personal concierge support for all authority-building initiatives
BRANDED PRODUCTS DEVELOPMENT Professional branded materials that reinforce your authority positioning in every business interaction.
What's Included:
Complete branded product line development
Marketing materials and promotional items
Professional packaging and presentation
Integration with overall authority brand strategy
DEDICATED PROJECT MANAGEMENT Personal project manager ensuring flawless execution and timeline adherence throughout your transformation.
What's Included:
Dedicated project management for entire program
Timeline management and milestone tracking
Quality assurance and deliverable coordination
Strategic communication and progress reporting
Creative & Design Services
UNLIMITED GRAPHICS PACKAGE Comprehensive creative support for all authority-building initiatives throughout the program.
What's Included:
Unlimited graphic design services
Presentation design and optimization
Electronic Press Kit (EPK) design
Motion graphics and video assets
Funnel and website design optimization
Marketing material creation and refinement
Exclusive Launch Event
INTIMATE LIVE AUTHORITY LAUNCH Exclusive event celebrating your industry icon transformation with strategic networking and authority positioning.
What's Included:
Private mansion venue for intimate gathering
Exclusive 10-person strategic networking event
Professional event coordination and management
Authority positioning celebration and industry introduction
Strategic partnership development opportunities
Program Investment
Total Value: $300,000+ in authority-building assets and services
Program Investment: $200,000
Payment Options: Available upon qualification
Expected ROI
Immediate Returns:
Speaking fees: $25K-$100K per engagement
Consulting rate increases: 200-500% premium
Media opportunities: 10x increase in expert requests
Business development: 3x faster client acquisition
Long-term Authority Value:
Industry recognition as definitive expert
Board position opportunities
Premium partnership development
Legacy authority that outlasts active business involvement
MEET THE icon architect
The Combat Veteran Who Engineers Authority
I'm Asa Leveaux, Icon Architect™, and I am a total beast at ensuring that people transform their dreams into the dollars they deserve. To be clear, I catapult audacious entrepreneurs toward their next million dollars by providing business automation and other bankable deliverables. I have been entrepreneurial since I was nine years old and begin entrepreneurship on a larger scale in 2005.
After 12 years of watching executives pay $25,000+ for coaching programs that left them with notebooks full of ideas but no actual assets, I created the Industry Icon method to solve a fundamental problem in the executive development space.
Coaching teaches methodology. Consulting provides advice. The Industry Icon program delivers finished assets.
When our program ends, you don't have homework - you have a published book, professional course, speaking platform, and complete authority infrastructure generating real revenue."
Industry Icon: The Complete Authority Transformation
Transform from successful executive to recognized industry authority through our proven done-for-you methodology that creates tangible assets, not just knowledge.
THE IDEAL FIT
C-SUITE EXECUTIVES
visionary entrepreneurs
media personalities
thought leaders
aspiring icons
SENIOR VP'S
INDUSTRY LEADERS
public speakers
personal brands
TESTIMONIALS
WHAT OTHERS ARE SAYING
"Loved him"
"I am grateful for your creative mind and your genius. How you articulate things that make sense without making me feel dumb is what I loved!"
- Lacretia Mitchell
"My life looks iconic"
"My very first book release was listed in Amazon's top new releases before the release date! When I worked with another coach I looked and felt desperate and depleted. Now I feel very much looked up to."
- Luke Lintott
"Highly recommend this"
"I was taught how to find resources, email marketing and better practices for invoicing. I recommend this service to anyone!"
- Sana Kibz
The Industry by the Numbers
464.7M
Insider Intelligence, 2023
With over 464.7 million podcast listeners worldwide by 2023, podcasting has become one of the fastest-growing platforms for thought leaders to establish themselves as experts.
4.1%
SpeakerHub,
2022
The global public speaking industry has seen an annual growth rate of 4.1%, with top speakers earning over $100,000 per engagement.
$325B
Forbes,
2023
The global e-learning market is projected to reach $325 billion by 2025, with entrepreneurs and professionals increasingly turning to online platforms to share and monetize their expertise.
$8.08T
Business Research Co, 2023
The global professional services market is expected to reach $8.08 trillion by 2025, driven by the increasing need for expert advice and guidance across industries.
We Don't Teach Authority.
We Build It.
Stop learning about personal branding. Stop attending workshops about thought leadership.
Stop collecting frameworks you'll never implement.
imagine
This phase encourages participants to envision their highest potential and dream big. By fostering creativity and innovation, individuals can explore new possibilities for their personal and professional brand. Here, we empower you to think beyond limitations and visualize the iconic version of yourself.
create
In this step, you will transform your visions into tangible products and offerings. We provide the tools and guidance needed to develop your unique brand identity, including crafting your message and creating compelling content. This is where you begin to shape your expertise into a powerful presence that resonates with your audience.
optimize
This phase focuses on fine-tuning and enhancing your brand for maximum impact. We assess your current strategies and implement best practices to increase visibility and engagement. By optimizing your brand’s reach, you’ll effectively connect with your target audience and convert your efforts into meaningful results.
nourish
Sustaining growth and momentum is essential. In this phase, we emphasize the importance of ongoing support, development, and self-care. You’ll learn how to cultivate your brand while maintaining a healthy balance in your life. This holistic approach ensures you remain a thriving icon, both personally and professionally.
case studies
Case Study: Nikki Klugh Design Group – From Vision to Visibility
Client Overview
Nikki Klugh, the founder of Nikki Klugh Design Group, approached House of Icons to enhance her brand's visibility and streamline her business processes. Nikki is a seasoned interior designer and business leader who sought to leverage her expertise through creative media while expanding her reach into government contracting.
Challenge
Nikki desired to launch a podcast that would solidify her authority in design but lacked the time, expertise, and technical knowledge to bring the idea to life.Despite spending over a year attempting to register her business on government platforms for contracting opportunities, she struggled to complete the process and secure a CAGE code.
Solutions
Podcast Creation
Name Ideation: Collaborated with Nikki to create a name for the podcast that captured her vision and aligned with her brand.
Cover Art: Designed eye-catching cover art to establish a professional and inviting visual identity.
Guest Coordination: Managed guest bookings, ensuring high-quality conversations that resonated with Nikki’s target audience.
Episode Development: Provided open and closing scripts, recorded, edited, and polished each episode to perfection.
Guest Communication: Delivered details of published episodes to podcast guests, enhancing professional rapport and promotional reach.
Government Contracting Support
Within 30 days, successfully registered Nikki Klugh Design Group on SAM.gov, securing the necessary credentials, including a CAGE code.Streamlined the process to ensure compliance and readiness for bidding on government contracts.
Results
Podcast Success: Nikki's podcast was launched as a professional, fully produced series that allowed her to connect with a broader audience and position herself as a thought leader in her field.Government Registration: The SAM.gov registration opened new revenue streams and positioned her company for competitive government contracting opportunities.
Conclusion
House of Icons empowered Nikki Klugh Design Group to elevate its brand, enabling her to pursue her passions while expanding her business opportunities. Whether through creative media or government contracting, House of Icons is dedicated to helping its clients achieve icon status.
Case Study: Luke Lintott – Fitergy Wellness
Client Overview
Luke Lintott, founder of Fitergy Wellness, is a dynamic entrepreneur committed to transforming lives through wellness and self-discovery. House of Icons partnered with Luke to position him as a leader in his field, elevate his brand, and expand his offerings to a global audience.
Challenge
Luke aimed to publish his first book, but he needed end-to-end guidance to ensure a professional and impactful launch.
Transitioning from a freelancer to a wellness agency required a complete restructuring of his business model and services.
He wanted to create and market his first international retreat while preparing to relocate to Thailand within a short timeframe.
Solutions
Book Development and Launch Guided Luke in choosing the best photographer and selecting the perfect cover image for his book.Managed all aspects of typesetting, editing, and distribution setup for the book.Crafted a robust marketing and pre-sale strategy, including press release creation and distribution.Achieved Amazon bestseller status in multiple categories within 72 hours of the book’s release.
International Retreat Creation Designed and launched his first international retreat, providing logistics, marketing, and sales support.Secured 50% occupancy within a short timeframe, ensuring financial success and brand growth.
Business Restructuring Transitioned Fitergy Wellness from a freelance operation to a wellness agency with corporate programs exceeding five figures.Developed strategies and frameworks to enable Luke’s seamless relocation to Thailand while maintaining business operations.
Results
Publishing Success: Luke’s book became an Amazon bestseller within 72 hours, reaching #1 in multiple categories and significantly increasing his industry visibility.
Global Reach: His international retreat sold 50% of available spots, positioning him as a leader in luxury wellness experiences.
Business Transformation: Fitergy Wellness is now a thriving wellness agency offering high-value corporate programs, securing a robust and scalable business model.
Client Testimonial
"House of Icons made my dreams a reality in ways I couldn’t have imagined. From my book launch to my business transformation, they guided me every step of the way. I’m now living the life I envisioned, and I owe so much of that to their expertise and dedication."
— Luke Lintott
Conclusion
House of Icons provided Luke Lintott with the tools, strategies, and support to elevate his brand, expand his offerings, and achieve his personal and professional goals. Whether you're looking to publish a bestseller, launch a global retreat, or restructure your business, House of Icons is here to help you reach icon status.
Case Study: Rod Porter – Emerging Musician
Client Overview
Rod Porter, a rising star in the music industry, sought professional support to amplify his brand and connect with his growing audience. House of Icons partnered with him to enhance his visibility and establish a strong, cohesive presence in the industry.
Challenge
Rod needed tools and strategies to engage his expanding fanbase.His brand required a professional and unique logo that resonated with his artistic identity.He needed a website to showcase his achievements and plans, providing a central hub for fans and industry professionals alike.
Solutions
Audience Engagement GraphicsDesigned and delivered monthly branded graphics that highlighted Rod’s upcoming performances and key updates, ensuring consistent communication with his audience.
Custom Logo CreationDeveloped a custom logo tailored to Rod’s artistic identity, aligning with his style and vision while giving him a professional edge in the competitive music industry.
Website DevelopmentCreated a sleek, user-friendly website that showcased Rod’s past achievements, future plans, and booking options.Integrated multimedia elements to provide an immersive experience for fans and industry stakeholders.
Results
Improved Audience Engagement: Regular branded graphics helped Rod maintain an active connection with his fans, ensuring visibility and excitement around his performances.
Stronger Branding: The custom logo gave Rod a unique, professional image, helping him stand out and build recognition in a crowded market.
Centralized Online Presence: The new website became the go-to destination for fans and industry contacts, increasing professional opportunities and audience loyalty.
Client Testimonial
"Working with House of Icons has been a game-changer for my career. From my custom logo to my website, they brought my vision to life and helped me connect with my audience like never before."
— Rod Porter
Conclusion
House of Icons helped Rod Porter elevate his music career by creating impactful graphics, designing a memorable logo, and developing a professional website. Whether you're an emerging artist or an established professional, House of Icons provides the tools and expertise to build your brand and achieve icon status.
investment
CHOOSE YOUR ICON ODYSSEY
industry icon
$200,000
Exclusive Done-for-You Service: Every aspect of your personal brand is expertly managed, from bestselling book creation to securing high-profile speaking engagements and media appearances.
Custom Celebrity Expert Roadmap: Transform your expertise into a powerful personal brand, becoming the go-to authority in your industry with a clear, profitable path forward.
Comprehensive Brand Development: Receive everything from professional brand assets, media kits, and social media strategy to podcasts and PR, elevating your visibility and income.
Guaranteed Results: Our bespoke program ensures tangible, high-impact results that position you as a sought-after leader, attracting opportunities and increasing your influence.
Contract
PARTNERS
WHO WE'VE WORKED WITH
STILL NOT SURE?
FREQUENTLY ASKED QUESTIONS
We understand that sometimes you need to read it differently
Is this another coaching program where I have to do the work myself?
Hell no.
I spent 13 years watching successful entrepreneurs pay $50K+ for frameworks they never implement. You know what happens? They get motivated for 30 days, then reality hits, and six months later they're still "working on their personal brand."
I built House of Icons because I was tired of watching brilliant people fail at implementation while inferior competitors claimed their authority positions.
We do the work. You focus on running your business. That's the entire point.
Why is this so expensive compared to other programs?
Because we're not selling you a course.
We're engineering your complete authority transformation with a dedicated team, unlimited creative services, and a year-long Authority Concierge who personally ensures your success.
Most programs give you PDFs and group calls. We give you a bestselling book, monetized podcast, speaking engagements, and industry recognition.
The real question isn't why we cost more—it's why you'd pay anything for programs that don't deliver actual results.
How do I know this will work for my industry?
Because authority principles are universal, even if tactics vary.
I've engineered transformations for tech founders, healthcare executives, financial advisors, and manufacturing CEOs. The methodology works because it's based on how actual industry authorities built their positioning—not theoretical frameworks from people who've never done it.
During our qualification process, we'll analyze your specific industry landscape and show you exactly how the I.C.O.N. methodology applies to your market.
If I don't believe we can make you the recognized authority in your space, I won't take your money.
What if I'm not comfortable with self-promotion?
Perfect. You're exactly who this is designed for.
The most qualified experts are often the most modest about their achievements. That's not a character flaw—it's why you need systematic authority building.
We handle the promotion while maintaining your authenticity. No sleazy tactics, no exaggerated claims, just strategic positioning of your actual expertise.
Think of it this way: Your competitors are already promoting themselves (badly). We're just making sure the right person gets the recognition.
How much time will this require from me?
2-4 hours per month for strategic sessions.
That's it.
You didn't build a successful business to become a full-time content creator. We handle implementation while you handle operations.
Your biggest time investment will be enjoying the speaking fees and board positions that result from your new authority status.
What if I don't want to write a book?
You're not writing it. We are.
Our ghostwriter will interview you about your expertise and methodology, then craft a book that sounds exactly like you would if you had unlimited time and professional writing skills.
You review, approve, and take credit for expertise you already possess. The book becomes your authority foundation and business development tool.
Most executives spend years "planning to write a book someday." We deliver yours in 90 days.
Why should I trust you over other brand strategists?
Because I've actually built what you want.
Most brand consultants are marketers who teach theory. I'm a combat veteran who's engineered 500+ executive transformations and generated $50M+ in speaking fees for clients.
I don't give you frameworks to implement. I don't coach you through personal branding. I don't teach you about authority building.
I build your authority while you focus on business operations. That's the difference.
What if my industry is conservative and won't respond to bold positioning?
Conservative industries need authority more than anyone.
Banking, healthcare, legal, manufacturing—these industries are hungry for authentic leadership because everyone plays it safe.
Your bold positioning (backed by systematic implementation) will cut through the noise precisely because everyone else is being careful.
We'll calibrate the approach for your market while maintaining the strategic advantage of confident authority claiming.
Is the profanity necessary?
It's strategic audience selection.
If you're offended by "Fuck Humble," you're not my ideal client. You probably want safe, incremental changes and comfortable personal branding.
My clients are ready to own their expertise without apology. They understand that playing small serves no one, especially when inferior competitors are claiming their positions.
The profanity filters for confidence and commitment. Exactly what authority transformation requires.
What happens after the 12-month program?
You own your authority forever.
Unlike coaching programs that create dependency, we build sustainable authority assets. Your book doesn't expire. Your podcast keeps generating leads. Your speaking reputation compounds.
Many clients continue with our Authority Concierge for ongoing optimization, but you'll have everything needed to maintain and grow your industry icon status independently.
How do you select clients?
Carefully.
I only work with executives who've already achieved significant business success but remain invisible to their industries. You need demonstrated expertise and the investment capacity for premium transformation.
More importantly, you need to be ready to own your authority without apology. If you're still attached to humility as a virtue, we're not a fit.
I'd rather work with 10 committed clients than 100 hesitant ones.
What if I want to start smaller?
There is no smaller version.
Authority transformation requires systematic implementation across multiple channels. You can't build half an authority platform any more than you can be half pregnant.
If you're not ready for complete transformation, keep learning about personal branding until you are. The authority position in your industry won't wait, but that's your choice to make.
What's your refund policy?
There isn't one.
This isn't a digital course you can return if you don't like the content. We're investing 12 months and $147K+ in value to engineer your authority transformation.
That's why we have a thorough qualification process. By the time you're accepted, we're both committed to your success.
If you need the safety net of a refund policy, you're not ready for authority transformation.
